In the last month or so, the good folks at Quiznos have really set a new standard for adolescent advertising. For those of you following along, you'll remember some previous thoughts about adolescent advertising - ads apparently created by twelve-year-old boys.
First we were treated to a bit of homo-erotica with this spot for their "Toasty Torpedo." And it's not the gay overtones in the spot that are objectionable, it's the erotic overtones that are so out of place for a spot that introduces a new sub sandwich.
What must that creative brief have looked like? Were they so concerned about consumer recall that they threw reason out the window?
Apparently not.
Evidently, this is just part and parcel of Quiznos approach to advertising their product. Why do we think this? Well let's just look at more recent spot:
Now to be fair, the folks at Quiznos claim this spot is not theirs, not authorized by Quiznos, and created wholly by Playboy.com.
But if that's the case, why did Playboy choose to feature them in their spot? Why use a real brand at all? Since most brands are somewhat particular about the other brands they associate with, either Playboy had to get permission to use the Quiznos brand in their spot, or someone was compensated for including Quiznos.
Quiznos claims they didn't authorize the spot. If that's the case, why can you still find the spot on YouTube? Would not Quiznos demand that the video be yanked down?
No. The twelve-year-olds that created them get their jollies by watching them over and over online.
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