Crispin-Porter has done it again.
They've taken an iconic song and mashed it up with one of the most popular Nickelodeon characters.
I read about this spot this morning, and I confess I was all set to blast the CP+B folks.
But . . . it's just so goofy and good and it works. People may complain that this spot is not for kids - and they're right - but even if kids see it, so what? They see worse every day.
And let's be smart about this: This ad squarely targets the Mom & Dad crowd that are constantly besieged with the unending chorus of "Let's go to McDonald's!" This spot will be remembered by parents, and when they hear the little ones screaming in the back of the car, they can then reply, "Hey kids, how about a Sponge-Bob kid's meal?"
There are two versions - a :30 spot for TV and a full length version for your internet viewing. Here for your enjoyment is the full length version.
Tuesday, April 7, 2009
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